Daniela Pluviati Home Staging
Painting your front door can add interest, a pop of colour and make your home look inviting. Below are some great paint colours if you are thinking about painting this summer.
Glenn Layton Homes – Sherwin Williams Lupine
Lonna Peters – Benjamin Moore Sharp Cheddar
LDa Architecture & Interiors – Martha Stewart Egg Yolk
House Beautiful Off Black from Farrow and Ball. Designed by Parrish Chilcoat and Joe Lucas
I am excited about this project. It is going to look beautiful! I am gathering ideas and I can not wait until it is all finished. Photos to come!
Staging helps Real Estate Agents. This is a great article from Christine Rae who is a leader in the real estate staging field. Not only does staging by a Certified Professional Stager benefit sellers but it also has many benefits for Real Estate Agents as well.
Staging properties is often thought of as a service for sellers. But there is another aspect to consider, and that is how staging helps real estate agents – their career, reputation and income.
An article by David Fleming, a broker with Bosley Real Estate David Fleming Group in Toronto, discussed agent production in Toronto during 2017. I think the results could be indicative of any major marketplace. He said in a market where there are many licensed agents (Toronto has 50,000) 34 per cent completed zero transactions and about 8,300 closed only one. That means 51 per cent of the licensed agents did one or fewer transactions. The average agent completed four transactions and spent $10,000 on marketing themselves and their listings.
I wonder what would it take to get the underperformers, the struggling or non-starters, to sit down with a certified staging professional and have a serious conversation about how staging will improve their business. Yes, staging helps secure and sell listings!
The National Association of Realtors say 97 per cent of potential buyers look at property online first (and 99 per cent of millennials). Most use a mobile device to search for properties. They look at websites with photos, property listings and information about the buying process. Then they contact an agent and visit 10 homes over several weeks before purchasing; most buying after they have seen six.
Staging vacant or occupied homes before marketing is crucial to ensure the best photo opportunity possible. Great photos ensure your listing hits the “must see” list.
We know seven out of 10 millennial buyers will willingly pay more money for “move-in ready” property. Why?
The main reasons are financial. They scrape all their money together for the deposit; don’t have cash flow to support renovations after move-in; can readily access long-term, low-rate mortgages, which makes it easier to afford a higher price point; and ultimately, they don’t have the skills to do the work after they move in…. and they don’t want to learn. Sixty-six per cent of first-time buyers are millennials.
A great stager will not compromise the property recommendations based on agent fear, seller reluctance or budget restrictions. What the seller does with the recommendations is entirely up to them – it is their equity at stake, but they will go to the negotiation table with eyes wide open, fully understanding the things they decided not to do may in fact jeopardize the sale. Certified stagers are coached about how to deliver the recommendations and overcome objections to make the most sense to your client and not offend them.
How else do stagers help agents’ business?
If your buyer is seeing 10 properties today, how will they remember what they saw? First impressions happen in the blink of an eye and neuro scientists tell us every cell in a body has a memory. To remember well, the emotions must be activated. Emotions enhance memory and improve recall of important experiences. Emotion acts like a highlighter pen, emphasizing certain aspects of experiences, making them easier to recall. Certified stagers do not simply focus on what the eyes see; they know all the senses need to be engaged and they know how to do that.
Think about all the time, work and money you put into getting colleagues and prospective buyers to see a listing. Their first impressions count too. People only know what they see in front of them; if you are showing them toilet lids up, unmade beds, loads of clutter, photographs and personal belongings, they leave with impression they saw someone else’s house (not theirs) and there was no room for them. Staged properties create first great impressions for buyers and agents.
You know happy clients tell others about their experience and are more likely to refer. Are you aware there is a hidden market you will never tap into if you are not partnered with a stager?
About 40 per cent of a stager’s business comes to them directly from a seller. Someone who wants to sell at some point in the future but knows from research, experience or TV that if they want to maximize their equity they need help before listing. They contact a stager first for advice. That stager works with the seller, sometimes for months, and when it is ready to list, the seller asks for a referral from the stager, to an agent they trust.
Research and statistics prove staged properties sell in less time than those that aren’t staged in any economy.
Improve your reputation by keeping your promise to list and sell your client’s property while protecting their equity. Be known as the agent with the best listings!
Mother’s Day is coming up and if you are thinking about buying something special you may like these gift ideas. Have a wonderful day!
Here is a sneak preview of a full colour consult and staging project that is coming up! This property is going to look beautiful!
Choosing whites can be tricky at times. There are so many choices and most whites have undertones. The undertones in white paint can be warm, cool, natural, and there is also just pure white.
I prefer looking at whites in natural light and I always keep in mind the sun exposure. Southern exposure receives an abundance of light all day long. The paint chip can look brighter in a southern facing room. In a north facing room consider warm undertones to compensate for the lack of warmth from the sun. That being said, I prefer cool undertones and have used whites with gray undertones in northern facing rooms. It can look amazing too.
As well, when choosing a white paint colour consider the furniture, textiles and style you want to achieve. You do have to consider the room as a whole. If you are not sure of the undertones you can compare the paint chip to a white piece of paper. You should be able to see the undertone right away!
Here are a few of my favourite whites!
This is a crisp, clean, pure white very similar to Benjamin Moore Chantilly Lace.
Sherwin Williams Alabaster
This is a beautiful white. It is warm without being too yellow. The LRV is 82. It looks super bright especially with natural light.
Benjamin Moore Babys Breath
I love this colour. It does have a cooler undertone to it. I used it here in a room with northern exposure. The furniture, blue accents and warm textiles bring the room together. The ceiling was also painted Benjamin Moore Babys Breath.
Sherwin Williams Rhinestone is a beautiful colour. It is crisp and airy looking. It does have blue/gray undertones. With a lot of natural light it can look like a cool white.
With spring right around the corner, now is a good time to tackle some projects. This is also a perfect time to ensure there is no damage around the home as well. Here is a spring home checklist to help you along.
xoxo Daniela
It is still freezing cold here in Ottawa, but clients are thinking about the spring market. It has been a steady month for staging consults. If you are thinking about selling, then I can certainly help. I offer walk throughs or full consults to help prepare your property for sale. Call me if you need help!
